Bukit Puchong Gets Set For New Launches

Blood Donation Campaign 2010

Bukit Puchong "My Home" Photograhpy Competition

Source: www.bukitpuchong.com.my or www.bukithitam.com 

Where Good Living Is

Bukit Puchong

Situated within one of the city's most exciting property hotspots, Bukit Puchong is a model municipal in the making. A growing township with freehold status, this former plantation estate has evolved into a fully-integrated 1,290 acre development offering a desirable environment for good living to homeowners in the Klang Valley.

Flanked by the LDP highway, here is a township that enjoys accessibility to Petaling Jaya, Subang Jaya, Shah Alam, Putrajaya and major highways including KESAS, ELITE, and Federal.

With a pursuit of quality and modernity, Bukit Puchong affords the discerning homeowners a wide variety of different lifestyle choices while providing exceptional value in every product category; making it a crown that encapsulates the values of good living for both residential and business communities.

The Developer

Bukit Hitam Development Sdn Bhd (BHDSB) is a member of TAHPS Group Berhad, who celebrated their 100-year anniversary in 2007 and is a public company listed on the property sector of the Bursa Malaysia Stock Exchange.

BHDSB has been actively involved in property development since its establishment in 1992. Its flagship project, being the 1,290-acre township development of Bukit Puchong - a well-balanced composition of private residential, commercial and industrial properties as well as public facilities.

The growth and success of such an integrated and self-sufficient township has not only propelled BHDSB into the property limelight, as a major player in the development of middle to high-end properties, but is also a constant reflection of its commitment towards satisfying the high expectations of its home and commercial property owners.

BHDSB's strength and reputation is furthered by its affiliation to the Malaysian governing body of Real Estate And Housing Developers's Association (REHDA) as well as the public-listed conglomerate of TAHPS Group Berhad whose activities include investment holdings in plantation, construction industry and property development sector.

With a development and sales of 5,200 residential units, 400 commercial and 450 industrial properties under its belt, BHDSB is set to continue its stride as a proven, successful property developer of the future.

Community

Bukit Puchong: A "Premier Township" in the Southern Corridor.

The transformation of Klang Valley's Southern Corridor into a highly sought-after residential and commercial powerhouse can be attributed to the excellent network of highways and roads that service the area. This stretch of new development has also benefited from government initiatives as well as the rise of good employment opportunities, great infrastructure and remarkable growth in surrounding townships.

One such residential hotspot of new development is Bukit Puchong. Established by Bukit Hitam Development Sdn Bhd (a member of the TAHPS Group Berhad), this township covers an area of 1,290 acres and is renowned for being "the crowning glory of Puchong".

A fast-growing RM 3 billion township development, Bukit Puchong is among the last large tract of freehold development land spearheading the transformation of the Southern Corridor.

A good network of roads, like the Damansara Puchong Expressway (LDP), North-South Expressway Central Link, the South Klang Valley Expressway, KL-Putrajaya Highway and the North South Expressway, has further contributed to the potential upside to Bukit Puchong.

With its proximity to Putrajaya, Cyberjaya, Kuala Lumpur International Airport, Sepang International Circuit and Port Klang, Bukit Puchong has enjoyed much success in creating an attraction to the southern corridor. As Dr. Noor Bila, a Medical General Practitioner and property owner in Bukit Puchong, affirms, "The location is fantastic. The easy accessibility to the North-South Expressway makes travel to my hometown in Rembau, Negeri Sembilan a breeze".

This, coupled with employment opportunities, modern infrastructure and accessibility are amongst the key rationales attracting property buyers to Bukit Puchong. For Mr. Khoo Cheng Hean, a business consultant and former resident of Damansara Jaya, the move to Bukit Puchong four years ago was a wise decision. His purchase of a Cahaya Puri house is now enjoying a surge of return that is "...coming sooner than expected." He further adds that excellent security, spacious living and good amenities alongside well-groomed parks in the township have all contributed immensely to this upside of his investment.

Bukit Puchong's Nilam Puri Condominiums, Park Villa Townhouses and Baiduri Courts developments are the latest additions to the array of quality homes designed for good living and easy access surrounded by modern amenities to match the lifestyles of discerning homeowners.

With Bukit Hitam's strong track record as a reliable developer with exceptional construction quality, we believe that buyers are more confident with Bukit Puchong as it has already grown to be one of the most sought-after property hotspots in the Klang Valley. A reason why Dr. Noor is encouraging friends and relatives to invest here, adding that she "will make further investments in this secure housing estate."

With such positive affirmations from local residents and property owners, Bukit Puchong is certainly riding the wave of Puchong's property boom.

http://www.bukithitam.com/

Bukit Puchong By Bukit Hitam Development, TAHPS

Gateway to 'new' Puchong.

After going through a rebranding exercise, following a change in ownership, Bukit Hitam Development Sdn Bhd (Bukit Hitam) now wants to position its flagship development, Bukit Puchong, previously known as Bandar Bukit Puchong, as the "new" Puchong. "We are at the gateway to the new Puchong," says Lim Jee Kong, general manager of Bukit Hitam.

Established as a 50:50 joint venture between TAHPS Group Bhd (TAHPS) and the Selangor State Development Corporation (PKNS) in 1992, Bukit Puchong is a 1,290-acre freehold township project, with a gross development value (GDV) of RM3 billion. Currently 50% developed, with a total of 4,000 residential units and 350 commercial units completed and handed over, Bukit Puchong now boasts a 90% occupancy rate for its completed portions.

"Our advantages are our size and location. We are one of the last freehold tracts in Puchong situated on higher ground," says Lim. Last year, TAHPS gained full ownership of Bukit Hitam. "After the change in ownership, we began studying the change in market trends and we are now carrying out a new wave of development in Puchong," he says. "We are moving towards higher-end developments, with better quality in terms of design and environment".

Since its rebranding exercise, which began early this year, Bukit Puchong has gone through several changes. Besides offering higher-end products, the developer is also upgrading its products, such as adding better landscaping. The company also sports a new logo. "We are upgrading our offices and showhouses to make them trendier than before," says Lim. "Consumers have changed: they want new and different products. That's the reason for our rebranding," he says. "People are more affluent, more educated and more exposed. They know what they want, and we want to cater to their needs." Their rebranding efforts can be seen in Ametis Terraces, a gated community with 120 units of 2 and 2½-storey terraced homes. About 70% sold since its launch in March, the homes come in two designs: Classic and Contempo. The former has a conventional home layout, while the latter has a reconfigured living space and a water feature added for feng shui or creative purposes. Targeted at newly married couples and young families, the Ametis Terraces homes come in sizes from 20ft by 75ft onwards. Intermediate units are priced between RM355,000 and RM389,000 while corner lots go for RM587,000 and above. With a GDV of RM46 million, completion is expected in early 2009.

According to Lim, Bukit Hitam assures early delivery of its products. Its Nilam Terraces, an enclave of 2½-storey terraced homes, was completed and handed over mid-November, six months ahead of schedule. A precursor to Ametis Terraces, the 105 units come in standard lot size of 20ft by 65ft with built-ups from 2,266 sq ft. They are set within a gated community and are pegged at RM348,000 onwards.

The first phase of its latest launch, the ParkVille townhouses, has been 62% sold. "We're expecting 90% sales by year-end, and will launch the remainder early next year," says Lim. He adds that the garden-themed homes place strong emphasis on parks and landscaping. "Maintenance fee for ParkVille is six sen psf; it's less than RM100 per unit for security and landscape maintenance." Set within a gated and guarded enclave, there are 400 units with standard lot size of 24ft by 60ft. Upper units with built-ups of 1,528 sq ft are priced at RM218,888 while lower units with built-ups of 1,258 sq ft (with an extra 5ft land at the rear) are going for RM223,888. There will be a 10% increase in prices for the second launch, says Lim. Construction has already begun on the RM85 million project and completion is expected by October 2010.

"Next year should be good. ParkVille is doing well and the demand should continue," says Lim. "People from other areas (besides Puchong) are buying our properties," he offers, adding that 50% of the buyers are from Puchong, with others coming from places like Petaling Jaya and Subang Jaya. "There is new interest in this township. There is good demand and we have sophisticated purchasers." He attributes the success of the township to its location. It's accessible via Damansara-Puchong Highway (LDP), South Klang Valley Expressway, Kesas Highway and the KLIA-KL Expressway (scheduled to open in January next year). "Value appreciation in Bukit Puchong is lower than in places such as Damansara Utama, but we are catching up. Our properties should see values appreciate by between 20% and 30%," says Lim. The group also plans to add landscaping. "A police station has been set up and we plan to build a post office next year," he adds. Next year will see the launch of another 200 ParkVille homes, as well as 50 linked bungalows and zero-lot bungalows next to Ametis Terraces. "We have also set aside 254 acres for an exclusive, gated and guarded project," says Lim. Touted to be a combination of high-end landed and strata properties, the plans are expected to be finalised early next year. Also coming up is a 100-acre regional town centre. "There will be comprehensive retail planning to cater to residents of Puchong within a 20km radius," says Lim. Targeted for completion in 2010 is the proposed 7.9-acre Taylor's Junior College. An agreement has already been signed. Another five acres have been set aside for a private institution, with plans for a high-end retail project on another plot.

Lim, who joined Bukit Hitam at end-2006, has been in the property sector for over 25 years. "I have always been in property development. It is an interesting and challenging job and the industry is getting more matured," he says. Before Bukit Hitam, he held senior management positions in Sumur Wang, Danga Bay and the IOI Group. His mission now is to make Puchong "the address of choice" and Bukit Hitam the "developer of choice". "Good living equals a nice house with good design, and good environment with landscaped park and facilities. We want to create a good buying experience and to provide good service," says Lim. "Communication is also important to bring us closer to purchasers because we are building a community," he adds. At present, Bukit Puchong contributes 80% towards TAHPS's revenue. With another 600 acres left, Bukit Puchong will keep the group occupied for another seven years.

Source: Yeong Ee-Wah, The Edge Daily