Tuesday, December 29, 2009

Fortis Limited Art Edition "IQ Watch"






FORTIS limited edition "IQ Watch" by Rolf Sachs

"I am always in search of the new..."

This quote characterizes the artist who is well known for his puristic design. With this design he wants to address the human senses, in his art the decorative and graphic steps into the background. Chalk is transitory, waking the childhood memories in everybody.- leading from the sterile to the human.

Originally the concept for the Rolf Sachs artist edition “IQ Watch” emerged from a surrealism shop window design for Selfridges, a department store in London, on the occasion of a DADA exhibition in the Victoria and Albert Museum.

It deserves closer attention to be understood better. The humorous aspect of this design characterises the artist’s personality. Only at second view the secret of its concern is revealed. This inventive FORTIS edition, created in the spirit of the Dadaism unites playful and ease with the perfection of its mechanical inner life. Limited edition of 999 exemplars individually numbered

ETA 2824-2 automatic movement, 40mm PVD coated stainless steel case, 12.5mm case height, 200m water resistant, black leather strap, sapphire crystal, 24 months international guarantee, only 999 units worldwide.

1 unit up for grab @ RM5,600 RM5,300. Contact 012-6665225 or erick@puchongexpress.com

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