Friday, March 6, 2009

Card For Two Townships

A closer tie between the residential and business communities in the IOI townships is made possible through an exclusive privilege card.

The card, with the tagline Opening Doors to Privileges Every Day, offers special discounts on goods or services to the cardholders at participating outlets within the IOI townships, namely Bandar Puchong Jaya and Bandar Puteri Puchong.

“We have a sizeable commercial component in the IOI townships.

“With the slow down in the economy, their businesses may have been affected.

“With this one-of-its-kind card, we bring the residents to the retailers — the residents enjoy the discounts while the business operators get the revenue,” IOI Group legal and general operations general manager Lee Yoke Har said.

Now, there are about 21,000 residential and 5,950 commercial units in both IOI townships.
Lee added that the card would also encourage the residents to spend in the townships, instead of travelling far.

And the good news is that about 60 retailers have signed up for the programme.

“They are from the fashion, food and beverages, health and beauty industries.

“For now, we are targeting to rope in the standalone retailers and in the future, we may bring in those brands in the IOI Mall,” Lee said.

Every property owner, business operator or resident in these two townships can be a cardholder.
“No application is needed and there will be no application fees. One only needs to prove that he is residing or operating a business here by showing us his identity card, and water or electricity bill,” Lee said.

The card will be distributed in either mid-March or end of March.

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