The IOI Privilege Card Members’ Day was a fun and lively affair as families and residents gathered at the event held to commemorate the first anniversary of the IOI Privilege Card.Touted as the first community discount card in Malaysia, the card introduced by IOI Properties Bhd is aimed at uniting the IOI business and residential communities while strengthening community ties.
The IOI Privilege Card entitles cardholders to discounts and promotions on goods and services offered by participating outlets within the IOI townships. Other card features include allocated car park bays at IOI Mall (in front of Jusco).
Cards are issued free of charge to residents of IOI townships in the Klang Valley, namely Bandar Puchong Jaya, Bandar Puteri Puchong, Bandar Puteri Klang, Bandar Putera Klang, and IOI Resort City in Putrajaya. No minimum spending, point accumulation or joining fee is required before cardholders can enjoy the privileges.
IOI Properties Bhd marketing manager Mohd Ezuddin Sami’an said the IOI Privilege Card was introduced in April 2009 with about 10 participating merchants.
“The card offers more exclusivity and perks for the local community,” he said.
“It provides added value and convenience for the residents to shop, dine and enjoy various lifestyle programmes, which in turn would encourage better business for the merchants.
“Most of our merchants are located at Bandar Puteri Puchong and Bandar Puchong Jaya at the moment, as almost 50% of these areas have commercial blocks.
According to him, there are plans to have more features, including allocated car park bays at IOI Boulevard and free wi-fi within selected commercial areas.
Among the activities held during the IOI Privilege Card Members’ Day at The Palette, IOI Boulevard were a treasure hunt, eating competitions, health talk and fitness demonstration, sand art, free massage sessions, juice-making and bread-baking demonstration, stage games, sculpture balloon giveaways, as well as exhibitions by selected merchants.The team Friends 5 was declared the treasure hunt champion and won a RM250 cash voucher.
The second and third prizes went to the Kasawari Heights Residents Association (RA) from Bandar Puchong Jaya and Bandar Puteri 12 RA, who won RM150 and RM100 cash vouchers respectively.
Four other teams won consolation prizes comprising vouchers from IOI Privilege Card merchants.Updates on the latest card promotions are available in IOI Properties’ quarterly newsletter called ReachOut and via www.myioi.com/privilege/.
Source: The Star
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