After 21 years of selling products through its members, multi-level marketing company CNI Holdings Bhd took its business a notch higher when it opened its first retail centre recently.
“We saw the need to be more consumer-centric and to be readily available to the masses,” said CNI Group chairman Datuk Koh Peng Chor at the outlet in IOI Boulevard, Puchong, recently.
Koh said the company had also rolled out their “valued customer” programme late last year and felt it was the right time for them to re-establish their brand with local communities.
With the retail store, Koh hoped the brand would be able to provide convenience and ease to all members and customers, especially those in the Puchong community.
“We advocate the healthy living concept and we want to share this with the community, that is the reason for the name — LivUp! Healthy Living Store,” Koh said.
He added that under the company’s expansion plans, they expected to add a few more retail centres at strategic locations within the next few years.
At the store’s opening ceremony, the public were treated to free health and beauty screenings where CNI also gave away more than RM10,000 worth of free gifts through lucky draws and contests.
A lion dance performance by the Kun Seng Keng Lion and Dragon dance team also took centrestage where they performed their signature acrobatic moves on high poles accompanied by the 1Malaysia Drums assemble.
For this month, all walk-in customers would be able to taste its CNI coffee at no charge while those who buy RM70 and above would receive a complimentary CNI Valued Customer membership.
Under the CNI valued customer programme, CNI consumers would be able to enjoy themselves on products at member’s price as well as other discounts and promotional rewards with its affiliated partners.
Koh said the company aimed to be there for the community and welcomed everyone to treat its store as a community meeting place.
Source: The Star