Nasim Sdn Bhd, the distributor of Peugeot vehicles in Malaysia, will undertake a re-branding exercise at all its branches and dealers following the French carmaker's recent unveiling of a new global brand identity.
In a statement here Tuesday, Nasim said the exercise would entail the incorporation of Peugeot's new logo and brand identity at all its branches and dealers nationwide.
"The re-branding exercise will take place at our four new branches first before being carried out at the existing 10 branches and eight dealerships," it said, adding that the entire exercise was expected to be completed by year-end.
Nasim said it also planned to expand its branch network to four new locations -- Ampang, Puchong, Ipoh and Melaka -- over the coming months.
Joint executive chairman of the Naza Group, SM Nasarudin SM Nasimuddin, said the new identity was part of Peugeot's strategy towards becoming a global brand and the start of a new decade as well as a new era for it.
Source: Bernama
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